Originally Posted by
Swanhunter
IIRC a NYC expression. Relates to people from suburbia who would have to travel through a tunnel or on a bridge to reach 'civilisation'. Needless to say it is a bit perjorative.
Also used in London is ROC. As in, something is very Rest Of Country.

It IS a NYC expression, but I've always understood it to refer to the outer boroughs as well as suburbia.
What would the Missus recommend if proximity to Covent Garden were not required?
I'm not looking for a lot of frills (I usually use a very inexpensive place around the corner where they do a good job that lasts a good 7 or 8 days).