Hello, fellow FlyerTalkers. I'm working on an article for my magazine—a b2b publication for hotel owners, developers and on-property employees—about hotel loyalty programs. (A rare, but fun opportunity where personal and business get mixed together for me.)

I'd love your feedback on the dozen questions below. Of course you're free to respond to this thread with any answers, but if you'd like me to use your name (or just a description of you that you're comfortable with), please send your answers to any or all of the questions to me at [email protected] by Monday, July 12th. Plus, you'll have a better shot at being quoted in the article that way, and I may follow up with those individuals with additional questions.

I'll be happy to share our online links of the story (it's a four-part special section on loyalty programs) once it goes live in August, too.

Thanks in advance,

-Paul


1. How many paid nights do you stay in hotels each year? How many are business/personal?

2. What is your primary hotel loyalty program?

3. How many hotel loyalty programs do you belong to? How many do you really focus on? One, two, three, more?

4. How important is a loyalty program to the hotels you choose to stay in?

5. How far out of your way (or price range) will you go to stay with your preferred hotel, because of its loyalty program? Any specific examples you can share?

6. What features of a hotel loyalty program do you find most valuable? What perks are least valuable to you?

7. Do you consider hotel loyalty programs a game, a deserved perk, a competition, or something else? What most makes you stay active in accumulating points?

8. What hotel loyalty program do you most admire, and why?

9. Where has your primary hotel loyalty program most faltered? Please be specific. Where have others failed?

10. Do you think that, overall, hotel loyalty programs reflect well on the brand itself?

11. If you could say anything to the people running your preferred loyalty program(s), what would it be?

12. Any other thoughts you’d care to share about hotel loyalty programs in general?