FlyerTalk Forums - View Single Post - Does anyone actually buy american domestic beer overseas?
Old Jul 5, 2010 | 9:36 am
  #58  
DCBob
 
Join Date: Sep 2001
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Originally Posted by greggwiggins
Not true. The global brands like Anheuser-Busch's Budweiser are identical globally no matter where they're brewed. There is far too much effort placed into getting them exactly the same, and far too much marketing.
That is so completely false, I don't know where to start. Smirnoff Ice is a global brand sold all over the world (except in South Africa where they call it "Smirnoff Storm"). It's a malt liquor (no vodka) in the USA with 5% ABV for both red and black labels. Elsewhere, it is a vodka mix. In Australia, the red label is 4.5% ABV and the black label is 7% ABV. In Canada, the red label is 7% ABV. So much for "global brands" being "EXACTLY THE SAME."
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