Stayed at my first Aloft this weekend with my family in Denver (near DIA). An avid Westin, W, Hyatt, Andaz and even Sheraton fan, I was expecting a slightly stripped down W or Andaz, but what I seemed to have gotten was a more hip Comfort Inn at best.

Pros:

Pool table-my 11 year old thought that was cool.
Pool-my 11 year old thought that was cool.
Funky Elevator Floor-my 11 year old thought that was cool.
Loud AC-yes, I love the white noise.
Gave me my requested room opposite the highway
Great TV

Cons:
Service was very bland--I think that is their style though. No one seemed really happy we were there (even as an SPG Gold). At checkout, the one desk clerk must have taken her 15 minute break because I and another guest stood their for 5 minutes waiting.

You have to go to the front desk to get extra pillows. Now, I expect to do that at a Comfort Inn and Hampton in, but an Aloft? The staff was thin in the front of the house, but seemed sufficient in the back of the house. Very odd.
EXPENSIVE breakfast, and not much choice to offer. An Egg McMuffin, two blueberry muffins, a canned coffee, and brewed coffee were $13. I could get a better FREE breakfast at a Hampton, Residence Inn or Hyatt Place.

Beds hard. Not your expected Starwood beds. Pillows were lumpy (the ones there and the requested replacement onces). Reminded me of the pillows of the Comfort Inn in Bolivar, Missouri.

NO privacy. Cracks in the door of the bathroom. My partner could hand things through the cracks to me in the shower/toilet area.

ONE sink basin. Fine if you are traveling by yourself, but not sufficient for + people.

The wall dispensing shampoo and body wash was ok--but the fact it was about half way empty really made me feel like others had stayed in the room before, which is not the impression a hotel wants to give.

Very small room. Even with the wall hanging TV, not much room even for one person to get around.

I had hoped for a great experience, as I have the opportunity to stay often at the Houston Aloft--nope. Will stick to my routine to date there. VERY disappointed--I don't know that it was as much a Denver specific Aloft issue as the brand itself. If back in town, I'd be off to the Hyatt Place across the street in a heartbeat.