I find it a pretty worthwhile program for some easy points/miles. And that's even considering I get rejected for probably 75% of the surveys I get because I have the annoying habit of being honest in my answers. If I wanted to lie I could really rake in the points/miles. Just in the last year I've cashed in enough for about 21,000 HiltonHonor points. But I think from now on I'm sticking with the PriorityClub rewards since their Point Break nights make the odd few thousand points potentially worth much more than the odd HH points.