I do like the FB marketing approach, while normal PR won't make a huge deal out of it, it must be difficult for the FB marketing liaison to find neat/cool things to write about. Of course I did find it funny that one person chimed in, "this is so dumb."
I find it funny how quickly people are to jump & criticize FB marketing attempts, most companies find it as an easy inexpensive means to promote their company in an informal, casual way. Some readers like one in particular on the Hertz FB page are simply irate, in every post. Can you pick him out? Ha.