To be fair, this was just a simple post on their Facebook page. It wasn't a huge media splash.

But still, the paint job does appear to be strictly for advertising purposes. They way it's painted on there, it looks like it can easily be removed at a later date. It's only painted on the bottom half of the aircraft. None of the normal livery elements were impacted.

The sports team planes were entire repaints, so they will probably be more permanent. This apepars to be short-term.