The big thing for me is quality, not price.

I love fine dining as much as the next foodie, but I also appreciate a well-done burger, or my mom's mac and cheese. Whatever you do, whatever your price point, do it well. Use quality ingredients and make it taste GOOD. I don't care if I'm at a 3 star Michelin restaurant having an elaborate tasting menu, or the neighbourhood dive bar having fries and a beer.

A perfect example: while in Edinburgh I treated myself to a fantastic tasting menu at the Number One restaurant at the Balmoral hotel. Was it fabulous? Oh god yes it was. A few days later I was in Kirkwall at a neighbourhood pub and in absolute raptures over their cheap but delicious and perfectly cooked burger made with local beef. Enjoying one shouldn't preclude you from loving the other!