Fair.
It was a poor attempt at trying to explain the program to those who feel ripped off for not being able to benefit from the WS Frequent Flyer program. Some criticism of the program is from folks who consider themselves frequent travelers but actually only fly one or two trips a year. I've spoken with a few of these people and had to carefully tell them that their support is valued but in comparison to some of our business guests their travel isn't exactly 'frequent'.
You've noted that the WestJet program will target flyers below the lowest 'status' of other FFP... and I think that was one of WestJet's aims in building the program. A gap in the market that can easily be addressed.