Both Avis and Hertz give me around the same pricing for the dates I am going.

Would you go for AVIS or HERTZ?

I'm renting at SFO and returning at LAX.

I'm looking at a full size car.

AVIS will only say Impala 2/4 door or equiv.

Hertz I can gurantee a Toyota Camry (of course subject to availability) or go with the Full Size car plan

Price difference is about $40 dollars max for 2 week rental. Which company is better for rentals? All insurance, fuel, additional driver, and fees are included in my plan