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Old Jun 9, 2010 | 8:42 pm
  #46  
sbtinme
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Originally Posted by l'etoile
It's a very rare Westin I come close to thinking of as "luxury". Most Sheratons seem to be better than most Westins.
Regardless of one's particular experiences, you'd agree that Westin's brand positioning is clearly aimed at the highest end of full service hotel brands. True, they've never been categorized in the industry's "luxury hotel" bucket, but they've never aimed to be there.

Westin very much wants the consumer to see its brand as an aspirational experience. From the vantage point of this consumer, pump dispensers in the shower detract from that goal, not further it.
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