Indeed. I recently redeemed my own miles to get my pastor and his wife to Europe. The time I poured over the ANA tool, the time I spent on the phone with Dividend Miles, first with a clueless agent, then with a helpful one to achieve a pretty cool itinerary, and the time I spent interfacing with my pastor (my theoretical "client") as to his travel preferences to ensure he was pleased with what I put together was significant.

I think the legwork I did for my pastor was pretty comprehensive, but with a "paying client", I'd never deem $50 sufficient to justify the time I spent on this transaction, much less the time I have spent developing basic miles-redeeming skills.

Gleff and The Points Guy likely have the experience to make these transactions a bit more efficient than mine was. And, outside of inferences that arise from the price being charged, I have NO basis to say that The Points Guy's service is not comprehensive. But I know I ain't providing complete strangers the kind of service I would expect for $50.