Nothing wrong with competition at all!
I genuinely want to provide folks with the best possible awards, if someone else can do it better or faster in a given instance then I'm happy for them to handle it.
I've also personally enjoyed a nice mini-community with the couple of other folks doing this, swapping stories and suggestions.
Not sure the full details of what The Points Guy is offering, but whatever it is he's doing it at the lowest price point of any of us, so for the price sensistive that might be a place to start.
I often encourage folks who contact me to try ringing up their airline first, especially with easy awards, if they can get their trip sans fee so much the better (and if they can't, they appreciate my service all the more). So if you can get an award put together for you for $50 (not clear how 'full service' the offering is), I'd highly encouraage it ^
To be quite candid I would never take on a project at that price, I put too much into each award for it to be worthwhile to me.