I remember a few weeks or months back when the Wendy's in my area was giving away free coupons for their Blue cheese/Bacon burger (Shudder). They were almost throwing them in your face. It seemed they were desperate to promote.

I just tried the website to get the new spicy sandwich. The only place open for "reservations" is about 15 miles away. I'm not sure I want to drive that far when there is one across the street from me.