I always thought the Delta American Express card (Gold, Platinum and Reserve) was a pretty subpar product for an annual fee of $95 for the Gold card, $150 for the Platinum card and $450 per year for the Reserve card. My feeling is that if you are going to pay an annual fee that high you might as well get a Premier Rewards charge card or a Platinum charge card. However, it appears that AMEX is ramping up its Delta card product line. Below is a targeted offer that I recently received for the Delta AMEX Gold card.

Enjoy an Award Ticket with up to 30,000 miles,
plus 2 Delta Sky Club One-Day Passes.
Apply Now

Starting June 1, you can check your first bag for free with the Gold Delta SkyMiles® Credit Card from American Express. Your friends and family traveling in the same reservation can get a free checked bag, as well. That's up to $200 in savings on a round-trip for a family of four1.

What's more, now with this exclusive offer which is only available online, when you get the Gold Delta SkyMiles® Credit Card from American Express, you can earn up to 30,000 bonus miles2,3 — enough for an Award Ticket4 — plus 2 Delta Sky Club™ One-Day Passes.5 You can earn up to 20,000 bonus miles after your very first purchase and another 10,000 bonus miles after spending $1,000 or more within the first three months of Cardmembership. Plus, there is no annual fee for the first year—a savings of up to $95.6

Even more to enjoy.

With the Gold Delta SkyMiles Credit Card, you can also enjoy the following:
On top of earning 1 mile for eligible everyday purchases, you can earn up to 10,000 additional bonus miles each year with built-in Miles BoostsSM.7,8
Double miles on Delta purchases.9
For every 10,000 miles, you can get $100 off a Delta flight. Pay with Miles – an exclusive benefit for Cardmembers – allows you to pay for all or part of a Delta flight with miles.10
Redeem your miles for car rentals, hotel stays and a variety of merchandise.11
Receive a $99* Domestic Economy Class Companion Certificate each year when you renew your Card.
Unlimited $25 Delta Sky Club One-Visit Access – a new, exclusive benefit for Cardmembers.12
New: Starting June 1, you can check your first bag for free on every Delta flight.
This offer won't last long.

Don't miss out on the opportunity to earn up to 30,000 bonus miles and 2 Delta Sky Club One-Day Passes. Hurry, this exclusive offer for first-time Delta SkyMiles® Credit Cardmembers, which is only available online, ends June 7, 2010.^

Apply Now

* Payment of additional taxes/fees is required and baggage charges and other restrictions may apply. See terms and conditions for additional details.

^ Offer expires June 7, 2010. If your application is received after this date, you will not be eligible for this special bonus offer.


So my thought is that is you fly Delta at all this might be a pretty good little card. No annual fee for the first year, 30,000 miles for your Skymiles account, two Delta Sky Club one day passes, the ability to purchase a one day Delta Sky Club pass for $25, a annual $99 companion ticket, and no luggage fee for the first piece of checked luggage for the card holder and up to nine additional people travelling on the same reservation. What is not to like about this offer?