I have been matched Gold in January by Malev!
I do not think is a very effective FFP because everything must be done through call-center but I go often to Budapest and biz-check-in (yes, maybe I'm one of the few still too lazy to make check-in online) and fast-track are quite appreciated.
Lounges in BUD are small but in a crowded airport is also a nice experience.

I wouldn't count too much instead on upgrades and awards which are relatively expensive.
I do not travel as much as I would like to UK but exploiting some BA services can be also a good gift.

On the other hand I read in the inflight magazine that status matching was for other airlines FFP's members and up to Gold status.