Well to be fair they are trying to work out a new name for their port. I'm sure the wineries will all say they want to respect the wines from the proper region, but what it comes down to is they can not export them to many places because the name is not recognized.
Only wines that existed before 2006 in the US can use the name port, anything after has to use another name. Actually the leader of the group working it out is the winemaker from Prager. They are also looking for a newer name to bring in young people who feel port is a dusty stuck up wine for people in smoking jackets.
Assuming they can agree on a name, the members may move to switch away from the term port. I really don't care what the bottle says, it's what's in it that counts.