somedude24

The specific examples given in this thread regarding the decreased value of TB2 points vs. TB1 points are compelling, and I can see how a semi-frequent business traveler (especially one who doesn't 'go big', 'go long', or book on jetblue.com most of the time) might get noticeably less value out of this new program (AmEx spending could also lose some value if you used to redeem TB1 points for expensive flights). Hopefully, both customer feedback and real usage data from the first year of the program will be used by jetblue to 'tweak' TB2 over time. It seems like jetblue specifically needs to make changes to cater to those who are potentially most loyal, otherwise known as elites on other airlines.

I do think, however, that jetblue's program--where points have a near-fixed and tangible dollar value, and redemptions slide based on the fare--might be a better fit for some people than programs on majors, where 25,000 miles is thought of as a roundtrip flight, though it is often difficult to redeem at this level, so the value of a point is less certain.