Not at all. I just particularly appreciate FAs serving F/J and other service providers at luxury hotels or fine restaurants who take their profession seriously and endeavor to provide a high standard of service. Addressing pax in an F/J name by surname is an appropriate way to begin the interaction, that's my only point. A pax can certainly ask to be called by their first name if that is they way the pax prefers. Nobody is talking about birthright, but customers expect a different experience at Le Cirque than Jack in the Box and the same goes for when they are flying F than if they choose go EasyJet.