Originally Posted by
CJKatl
Actually, when Northwest started using the monikor NWA it made me cringe. To this day, everytime I see NWA I think of the late '80s gangsta rap hip hop group and wonder how and why Northwest chose to go with NWA. Dr. Dre, Ice Cube, Eazy-E, MC Ren and DJ Yella had the name first. To me, it ranked up there with marketing a car in South America called the Nova.
Originally Posted by
jbcarioca
Excellent post!
Yes... until the last remark about Nova. This is an urban legend. The Nova sold quite well in South America.
http://www.snopes.com/business/misxlate/nova.asp
snippet:
The truth is that the Chevrolet Nova's name didn't significantly affect its sales: it sold well in both its primary Spanish-language markets, Mexico and Venezuela. (Its Venezuelan sales figures actually surpassed GM's expectations.) The whole "Nova = "doesn't go" tale was merely another in a long line of automotive jokes, like the ones about "Ford" being an acronym for "Fix or repair daily" or "Found on road dead" or "Fiat" being an acronym for "Fix it again, Tony!" These humorous inventions might adequately reflect the tellers' feelings about the worthiness of various types of automobiles, but we don't really expect that anyone ever refrained from buying a Ford because he actually believed they needed to be repaired on a daily basis.