Actually, when Northwest started using the monikor NWA it made me cringe. To this day, everytime I see NWA I think of the late '80s gangsta rap hip hop group and wonder how and why Northwest chose to go with NWA. Dr. Dre, Ice Cube, Eazy-E, MC Ren and DJ Yella had the name first. To me, it ranked up there with marketing a car in South America called the Nova.