Originally Posted by
ams30
Eli Lilly & Companies, sillies.
Originally Posted by
UALpremier
I doubt no one would be complaining if they had done that. I think the critics here to not understand that Smisek-Tilton are jettisoning a decades old brand. It would be like Delta minus the widget or clipping the wings off American's eagle.
While the merge of the tulip and ClipArtGlobe
does look impressive, there are loads of other factors to take into account when creating a logo - one of them being the ability to copy/reproduce the logo in various formats.
While the subtle globe overlaid on the tulip looks great, when you have to show the logo as black and white, grayscale, two-color and full-color, on a variety of paper stocks and surfaces like walls (and yes, plane exteriors), you can see why most logos are simpler.