Hi Uncledude,
I just want the best value for my money... Collecting miles is not THAT important for me. I've used LH, OS, UA and US in C before and found OS and LH quite good (except for the seat in the sleeping position). Every (private) flight I take in C is a new race for the best value for my money... And the two contestants this time are Swiss and BA...
The reason I am asking this question is that this forum is full of people who fly and try different airlines all the time and I just want to draw from their experience. I'm sure some have used both Swiss and BA for their travels and might have a preference and reasons therefor.
Maybe someone has experience on both carriers and is able to compare their products (bearing in mind that I would be in the new C on Swiss).