FlyerTalk Forums - View Single Post - Combined FF Program -- what changes would you make?
Old Apr 29, 2010 | 9:39 pm
  #5  
knope2001
 
Join Date: Oct 2004
Posts: 2,653
Some great ideas, Blue!

Originally Posted by BlueHorseShoe2000
1) Open award inventory for top tier elites (Executive level only). United does this for 1ks and Global Service Members. This is a nice benefit, especially for hard to get destinations like Orlando, Vegas, and resort destinations. High demand routes sometimes only have one or two seats per flight allocated to award travel and making more space available to your best customers will create continued loyalty.
I really like this, although I think that maybe this should be for a higher tier than Executive? Not sure what the threshold is...50 segments a year? They should be able to figure out the metrics of where to break that. I usually just make Executive (last year's 42 segements was unusually high) but I don't think I'm the kind of road warrior who should get broadly-opened free seat inventory. That's why I came up with the Freedom Elite Companion idea -- maybe give on at 20 segments and another for each 10 additional segments?

Originally Posted by BlueHorseShoe2000
2) Having a wide range of partners (hotel, rental car, retail) to earn miles on.
Originally Posted by BlueHorseShoe2000
1) Open award inventory for top tier elites (Executive level only). United does this for 1ks and Global Service Members. This is a nice benefit, especially for hard to get destinations like Orlando, Vegas, and resort destinations. High demand routes sometimes only have one or two seats per flight allocated to award travel and making more space available to your best customers will create continued loyalty.

2) Having a wide range of partners (hotel, rental car, retail) to earn miles on.

Midwest seemed comparably robust in this way over the years. Hopefully that continues with the new program, including a fairly comparable replacement for DL. If they can't achieve that, then adding a variety of airline partners could at least help some.
Originally Posted by BlueHorseShoe2000
5) Ability for elites and those with Stretch Seating assignments to access expedited security lines at all airports that offer it. This perk has to be offered at more airports than MKE and DEN (I've heard conflicting reports on how well Midwest has executed this program in the past, especially at the non-hub airports).
I've used it occasionally at non-hub airports, but it's not a reliable feature everywhere. I used it at Newark once, and I thought LGA had it but in December was told by TSA that no airlines at LGA had elite lines. That seems odd, but perhaps just in B.

Originally Posted by BlueHorseShoe2000
7) Free stand-by for elite members. I'd also say that the stand-by list should be prioritized based on elite status and fare class, not when an individual added their name to the list.
It is free for top tier, but I'm not sure how the standby list goes. As a frequent traveler in some RJ where peak days fly full, it would be nice to have priority stand by as MME so maybe I didn't have to sit around Flint a few extra hours.

Originally Posted by BlueHorseShoe2000
Sadly, my days of flying Frontier on a somewhat regular basis will very likely be ending in the next couple of months.
Rats! Sharply reduced domesitc travel? Resrictions that keep you off of F9 or prevent you from using MKE?

Originally Posted by BlueHorseShoe2000
Republic has a golden opportunity to create a great frequent flier program and I hope they come up with something their customers will value and appreciate.
I really agree and hope that they grab the opportunity.

--What things do FF members dislike about other programs?

--How can Frontier's program address those issues, especially in ways to encourage more travel on Frontier?

--In what ways can Frontier's FF program be made more attractive than that of competitors?

As a FF, sure I love the perks. But if they find new ways to reward and encourage loyalty beyond FF norms, that can be a real feather in their cap.

Hmmm...if "loyalty" is the keyword, can there be a way for FF members to be rewarded by proving they didn't fly on other airlines? :-)
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