AC has indicated that one of the reasons they have spun Aeroplan off as a separate subsidiary is so it can expand into other forms of incentive marketing. Expect to see some announcement formally introducing products for redemption. However, I personally feel this will dilute the program and make it lose its primary focus. Let's keep it travel related with flights being the primary item for redeemed miles.

I know some will disagree and feel they travel too much and have no opportunity to use their miles for travel.

But this is a good topic to solicit such views from heavy earners and light ones alike.