Man this is just a company trying to make a profit, that's their job, is to be successful. They are doing what they can to try to make that happen. I don't think that they do anything dishonest or immoral, they just don't give out free stuff as much as people like!

If they get you from Point A to Point B, and that's what you paid for, then what can you really complain about?

If you want a First Class seat, pay for one! If you pay for one thing, and they give you something better when they can for free, then that's awesome, really nice of them to give you something for nothing! But you can't expect it...

They give us free stuff for being loyal to them as often as possible without jeopardizing their profits and attempts to be a successful company. I say thanks for sometimes giving me something for nothing just to say thanks for being a good customer!!!

I eat at subway alot and sometimes they will give me coupons for a free sub as a way to say thanks for being a good customer, but I don't expect them to always give me free sandwiches!!!

Send postcards saying thanks for getting me to my destination safely, not, why can't you give me more for less?