I just got back from a 1 night stay at the new Staybridge Times Square and I can definitely say it is well worth it and is overall a great location -- just about a block off Times Square. And considering that you also get a huge free bfast buffet, free wireless and free happy hour certain nights of the week -- its even more bang for your buck. It's also extra nice because it's new. Staff are incredible, too. Rooms are also very very well designed.