Very, very interesting. And here I thought all these ads I have been getting as pop-ups was just a random shot in the dark ................

With Expedia, Hotel.com, hotwire and TripAdvisor all in cahoots, no sense going to all those websites independently looking for the good deals. Which BTW have left the station a few years ago. I rarely find bargains anymore on the online travel groups that beat the deals I get directly from the airlines, hotel or cruiseline.

Expedia et al homogenized themselves out of a marketing niche.