Originally Posted by newsmanhoss

Good analysis. Part of what's happening here, in my view, is that the general public sees a brighter, stronger future with this brand. I think that Midwest, for years now, has been viewed as a local, vulnerable brand on its last legs.

The new brand provides an infusion of excitement and hope for the future. The new ad campaign is a contrast to the rather stale and predictable YX advertising campaigns of the last 10 years.

We'll see where this goes, but I think both the general public and frequent travelers feel that this new airline is becoming a bigger player on the national stage than Midwest ever was.

Who would have thought that MKE would ever have two decent sized hubs that are both growing?! (at least for now...)