A couple of more things I forgot ton add above.
I asked Reichart how the employee reaction to the name change had been at the event held right before the public unveiling. Overall, the response had been positive but he thinks it will take a bit to get everyone fully onboard with the change.
Also, Bedford said that loads for April in MKE are running about 85% so far. Obviously that includes Easter, but it's good to see Frontier filling so many seats in a very competitive environment.