I didn't realize it was non-transferable. I added an authorized user to my account and my wife's account this early this morning, by simply going to chase.com/adduser, and logging in.
Then later on this evening my wife got an email from Chase referencing the 5K bonus promotion for adding an authorized user. I had already signed her up earlier in the day though, and not by clicking on the "ADD AUTHORIZED USER" link from the email, which appears to be a long link with many characters (so it may be targeted). The link in the email also referenced Chase.com/addcard, not adduser. Not sure if that is a big deal.
Some people got this card in the mail which just says to go to chase.com/adduser:
http://www.fatwallet.com/forums/fina...648/#m14808648
Not sure if me or Mrs. frankiwa will get the bonus b/c, for one, I was not targeted, and she enrolled through a different link than was emailed to her. Guess i'll be making a phone call tomorrow.