So after spending so much time on FT and being in a giddy mood right now, I've come up with the following revenue-generating idea based on the concept of how much us FT'ers love upgrades and putting a twist to it.
Have an ax to grind against someone who travels in premium cabins? Presenting, the systemwide downgrade certificate!
It's simple. Call the airline, give the name of the passenger you'd like to downgrade and the systemwide downgrade e-certificate number. During the passenger's next international flight in a premium cabin, he or she will be downgraded to the middle seat in the last row of coach just after the cabin door is closed, subject to coach availability.
Perfect for people you don't like, such as colleagues who make your work life unbearable, business competitors who threaten future business with your existing customers, exes, politicians, etc.. This is guaranteed to put a smile on your face knowing that you've put a frown on someone else's. Imagine the surprise, as well as the discomfort they'll experience!
Standby - subject to coach availability after door is closed
Positive Space - confirmed downgrade at the time of redemptio