I just received a Visa Platinum upgrade offer on my Alaska Gold card. Here's the deal:
* 5,000 Bonus Miles to sign up
* 1,000 Bonus miles every year at renewal
* Free first class upgrade every year
* $50 companion ticket coupon every year
* 4 free Board Room passes each year
* DOUBLE miles on purchases of all Alaska
tickets and vacation packages
* Travel accident insurance of $1,000,000.00
All this in addition to re regular benefits, like unlilmited mileage at 1 mile per dollar spent, auto rental insurance, auto rental discounts, etc., etc., etc.
I think this a pretty smoking deal for only $75 per year.

Happy me.