It's no problem finding a hotel chain that caters to whatever the traffic will bear, as long as they clear a tidy profit. (Case in point: study the Hilton children)

It is a totally different matter to find a business that operates and honors the values of its founder (e.g., Disney, Chick-fil-A, Whole Foods Market, and Marriott). Although you can find exceptions, most Marriotts reflect a basic moral code of decency and respect. What they might lack in flash and trendy appeal, they more than make up for in service and dependability. And, not my favorite distinction, the safest (slowest) elevators in the world. If you are interested in building a loyalty account, Marriott Rewards seems to avoid most complaints that other chains have recently earned in stinginess.

As you venture about, try a few alternatives to hone in on what best suits your need. My bet is that you'll find the Marriott brand to be pretty favorable.