As a gay man I find this topic interesting.
I often travel with the gay male equivalent of Playboy/Maxim but never read them during a flight.
For those who think Playboy, etc., are appropriate reading material during a flight, I would ask a question: would you be distressed if, sitting next to me, I opened up Blueboy?
The photos and layouts are, in general, the same; the gender of the models is not.