FlyerTalk Forums - View Single Post - Will BD implement a new award redemption rate?
Old Apr 4, 2010, 4:34 pm
  #9  
NickB
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Join Date: Feb 2000
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Originally Posted by GoldCircle
Alternatively, there might be a reduction in costs for Silver and Gold members as a perk [...] this makes perfect sense in terms of rationalising the shocking balance sheet, without alienating people who actually fly on planes to the extent that they are valuable.
This might make perfect sense but would be totally out of character with BD's moves since the LH takeover: the tendency has been to iron out the advantages of status. The message from BD in the LH era has been: if you want love, give me money NOW. (Q: does that make LH BD's pimp? )
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