1. Price - By the time you pay for baggage, priority boarding etc BA is always a better deal

2. Convenient - Always gets me to where I need to go, mainly State Side. I just need them to fly from FAO - AMS direct!

3. Frequent flyer program - It took me two ywars to get to Gold and I have , thankfully maintained it. I get 32kg baggage allowance from the USA and the odd little perk here and there

5. Service - is one of the best

6. unexplained love

8. Terminal 5:
Love the lounge

9. Lounges:
See above, keeps me away from the crowds!

10. High standard of food and wine

11. Staff posting on this forum

12: Comfortable seats