One can still legally advertise the service as "free" - the tip is theoretically optional, though I'd like to see what happens if one believes that with, say, a Somali taxi driver in New York City.
The hotel should fix the sign:
"Parking: $5.00
Free valet service"
Or, at least, "free valet service"
But reading the sign, the implication is it's all free - though
the parking fee would be mentioned in the hotel's online description and in the booking confirmation.
Some hotels are IMO abusive - the Embassy Suites Sacramento - Riverfront Promenade not only has a long name, they
only offer $25 valet parking (meaning at least $27 with tip).
Originally Posted by
anat0l
Just as a slight aside to the topic but related to it:
In the US (this may depend on state), if a sign advertises a service for free (i.e. free of charge), but you still need to tip someone or some people that are helping you in the process of giving you this free service, is it illegal to still advertise that the service is completely free?