Investors simply view the strikers as a bar to future earnings. It's actually why a good union is so important in the first place. The irony is that BASSA have done a very good job for their members over the years (to the detriment of the business, but that's down to the management as well), but they've now comprehensively wrecked all those years of building up T & Cs by picking the wrong fight at the wrong time with the wrong Chief Executive.

I agree with you about WW (which as an aside is why I think he will remove staff travel, because he's said he will), not only is he not going to back down, there's no reason for him to back down. If BA announce a much expanded flying programme for the weekend, as they probably will, then he can just sit back and wait for the union to come to him.