I'm sorry - I meant no insult to donkeys!
Sometimes it makes considerable sense to concede in order to still be there to fight another day.
I have apologised to the "Short Assets" community on your behalf!

^
http://www.shortassets.com/
I agree wih your sentiments entirely, but doubt if my striking colleagues will see it that way unless Willie Walsh was to back down over the staff travel issue - something along the lines of offering an amnesty to any striking staff member who pledges to return to work before the next lot of strike dates are announced.
I have a feeling WW won't be backing down in the short-term either, and with the fickle City continuing to raise our share price, our investors obviously feel the strike will not be too damaging for BA. The news of the likely merger with Iberia and the agreement to plans to reduce the pension deficit excite investors far more than pickets at Hatton Cross!