I'll second that. Posing a series of mushy, open-ended questions will yield you a morass of qualitative commentary that will defy analysis, be impossible to format, and prove useless as a basis for conclusions.

Any research / investigative project has at its root a hypothesis which you are setting out to test and prove (or disprove). It doesn't sound like you have a hypothesis here about loyalty programs. It sounds like you're sort of blindly stabbing at the topic in the manner of a half-informed television interviewer. The question, "Are CLPs designed to your advantage?", is too vague to even begin answering, for example.

You need to format a series of questions mated to qualitative responses, with perhaps an "open-field" comment opportunity or two as sidebars.

Among other things, I design surveys for business clients. I agree that no professor worth his / her salt would permit this sort of inquiry to be floated in public.

P.S. We get these queries on FT from MBA students at the rate of about one per month. Search this forum to find links to some well-built ones, if they're still active.