I'd be surprised if there are more than 200 people who both:

1) go from having no or any LH elite status to HON status; and
2) wouldn't reach or retain HON status even without this promotions.

200 people is a drop in the bucket amongst LH's large installed customer base and even two thousand extra reward trips isn't going to harm LH much if at all given: a) how much money LH charges when issuing tickets using miles; and/or b) how much money LH charges for using the private jet service; and/or c) LH's need to get customers to use the LH private jet service to cover the sunk costs of having the private jet service fleet