Originally Posted by
lainys
Dang it

Haven't experienced the price increase myself yet. It's a pity as I had switched most of my SFO-SNA-SFO trips to Virgin in 2009 BECAUSE of their $50 upgrades. At $70 it's not great value anymore. Sounds like for 2010 I'm going to switch back to UA for my short trips and take my chances with UA's upcoming unlimited domestic upgrades on 1K status
I can tell you that the 5:55pm flight SEA-SFO today filled up in F at T-24 hours, and there were a lot of empty seats before that. So the increase from $50-$70 over the past few months seems to have been a good idea.