Hey will5404, the Hotwire comment is a fair one, though in some cases I've seen that the Hotels.com deals seemed better than the Hotwire ones (though not directly better on the exact same category), which feels like the Hotwire offers were not such a great deal. This is part of a trend in the internet world (see more here: http://techcrunch.com/2010/03/07/the...l-advertising/) but I feel that in the Hotwire case it may improve short term revenue, but is another step in hurting the differentiation aspect of the service.

Regarding the PL data showed, we should note that it is limited to 'good deals' but not to bad ones or great ones. For instance, I saw this tweet showing a $25 hotel in North strip, Las Vegas but could not find such winning post on the 'Big Deal' database.

I still find this data valuable, but as said before - some cautious is always needed.