FlyerTalk Forums - View Single Post - Rant: The disappearing BD64/BD65 LHR-EDI / EDI-LHR thread
Old Mar 4, 2010, 6:12 am
  #12  
Air Sh......
 
Join Date: Jul 2007
Programs: DC gold, HHonours
Posts: 63
Originally Posted by ajamieson
Indeed, although they seem to have been rather more candid here than necessary!

Two things concern me about the substance of the reply: first, that bmi has a scheduling manager at all (for some reason I keep thinking of the character in Pushing Tin who was so stressed he just sat in the car park and cried all day); second, that the economics of one rotation are analysed in isolation from the rest of the route. Every route will always have a flight that makes the least money, but if you remove it you end up with a thinner schedule that is less attractive to customers and makes less money overall (see DUB). LH surely knows that, so the explanation is just a big fib.
I'm sure they do analyse it in such details - each flight is a revenue stream of which some will bring in more revenue than others. Every business knows where it's money comes from so I'm sure they know exactly which flights bring in the bucks. Judging by the last few times I've flown on BD65, I can well believe what they say is true - 25% full at best.
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