I am a hover and queue person, ignoring row annoncements....
I to agree that the way AA and LAN the other two OW companies i have flied with do it very well....
GVA has finally got its act together on this two and had a dedicated door at the gate (2 doors one either side of the gate desk).
Last trip flying out of T5 I was one of the first to board thanks to the OW Elites board at your leisure announcement. I was seated in row 10 or so and a pax on her way to the depths of steerage on the Glasgow shuttle made great annoucements about how she thought they should enforce the boarding rules more strictly looking at all of us shiny card holders who had in her opinion boarded early...
Pity people do not listen the announcements porperly...