Several years?

Introduced on 4/1/08: http://www.flyertalk.com/forum/alask...ones-soda.html

Complaints started 4/16/08: http://www.flyertalk.com/forum/alask...ntly-flat.html

Dumped effective 3/1/10: http://www.flyertalk.com/forum/alask...ming-back.html

Jones barely achieved 23 months. That's a hiccup compared to over 75 years of operating an airline.

With respect to your other comments, AS is in the business of running an airline, not being the chamber of commerce for the pacific northwest, or any other particular area of the country they operate in.

Given that they've been making money while other airlines are struggling, they seem to be doing a pretty good job. Yeah, there are changes (and we don't like some of them) --- but on the whole, they're doing what they should be doing.