As part of our commitment to you, we want to apologize for any confusion we may have created with our explanation of Choice Benefits. Instead of creating excitement by announcing the new Diamond Medallion level benefits, we created confusion and upset many of you. This was not our intent.

Choice Benefits is intended to reward our most frequent customers with relevant and personalized benefits. At program launch in 2010, Medallion members who attained Diamond Medallion status for the 2010 Medallion year, effective on March 1, will have the option of selecting two Choice Benefits, which are associated with their new Diamond Medallion status. Members who are starting out the 2010 Medallion year as Platinum Medallions will be able to select one option.

Moving forward starting with earn in 2010 for status in 2011 and beyond, members who reach the Platinum Medallion threshold will be offered 1 choice and members who continue to reach the Diamond Medallion threshold will have 2 choices.

The goal of our post was to inform you of the new benefit. We regret any confusion our communication has caused. Thank you for your patience and understanding.

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