Originally Posted by
MSPeconomist
In this example, Flyer A is rewarded more compared to Flyer B precisely for flying less than 250K in 2009. Is this the way a loyalty program should be designed?
No, but I think you're missing the difference between DESIGNED and IMPLEMENTED. The program was designed that neither Flyer A nor Flyer B should have gotten the PM choice. But IT screwed up and instead of doing this:
if (2011MQM > 125k) then { give 2011 DM choices}
else if (2011MQM > 75k AND status IS NOT DM) then { give 2011 PM choice }
They did this:
if (2011MQM > 125k) then { give 2011 DM choices}
else if (2011MQM > 75k) then { give 2011 PM choice }
And doesn't this contradict the 10 SWU statements from DL?
No. The original statements were open to interpretation and never clarified. You can get 10 SWUs if you make DM so long as you don't start as DM.
Anyway, two separate issues here:
1) DL IT screwed up the implementation of the program
2) Jeff was ambiguous about how the program would work in earlier statements, and allowed people to believe the program would work differently than it actually would.