Originally Posted by
bocastephen
Except for the upgraded meal (VX just makes its onboard menu choices free), the soft product I've listed out already exists - it's just a matter of packaging the items into a price level that would trigger buying while maintaining a decent cost margin. No different than offering free checked bags to PPlus card holders.
Personally, I think there is a huge, unmet demand for an E+ on CO. The more amenities you can bundle into this E+ the more you can charge for it, similar to what VX does.
As long as you keep the price point reasonable, this would be an excellent revenue generator for CAL.